Christopher Doran - www.christopherdoran.co.uk

Something just crossed my desk. It made me think. Yes, I try to do that occasionally. This info hit me though. I just learned that - the giant squid has the largest eyes in the world.

Now what do you think about that?

Dumb or what?

So what? Big deal. What’s it got to do with me and my life. Well, I absolutely agree with you.

But wait a minute. Just ask yourself. Did you know the answer to the question what living creature has the biggest eye in the world? Be honest here. Unless you’re some weird nut who studies this sort of stuff for a thesis you didn’t.

More »

To bring this important but hackneyed business expression up to date, this is what is reported in Wikipedia:

http://en.wikipedia.org/wiki/Talk:Unique_selling_proposition

EVP a new 21st Century revision for USP

In marketing terms the acronym “USP” is of great importance to any business. A new revision may bring this valued service to business up to date. It is “Exclusive Vending Proposal”* or “EVP”. This is not simply a recapitulation for no good reason.

More »

The Secret To Massive Web Site Traffic

Just last night my youngest daughter came to get me to look at a website she was looking at. At first I have to admit I wasn’t bothered to make a move to just see a web page but after a lot of encouraging I moved myself to see what all the fuss was about. Just as an aside here if you need to find the best sales people look no further than children. They simply are the best closers on the planet.

Anyway I got to the computer and she clicked on a video link that went straight through to a video on You Tube. What I saw was staggering but not for the immediately obvious reason.

More »

If you read my Twitter post just now, I said I would post two of the most vital words you need to know about producing massive profits for your business.

As with most things in life, it isn’t the words themselves of course that make the difference. It is the understanding of them, then the interpretation in respect of your business, and lastly the implementation.

“So big deal what are these oh so special words?”

More »

We’ve all heard the phrase ‘If it ain’t broke don’t fix it.’ It is true in business as well. Often we think things are doing okay for a while and then all of a sudden we get a new inspiring thought. Be careful of this though because it may result in you wanting to change something working already very well for you.

It is very important to look at what is going on in the marketplace and adjust your offering to meet new demand. That is a good thing. However, if a marketing campaign is already working well that may not be such a good thing to change. If you do, you may just be killing off the goose that lays your golden egg.

More »