Christopher Doran - www.christopherdoran.co.uk

To bring this important but hackneyed business expression up to date, this is what is reported in Wikipedia:

http://en.wikipedia.org/wiki/Talk:Unique_selling_proposition

EVP a new 21st Century revision for USP

In marketing terms the acronym “USP” is of great importance to any business. A new revision may bring this valued service to business up to date. It is “Exclusive Vending Proposal”* or “EVP”. This is not simply a recapitulation for no good reason.

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If you read my Twitter post just now, I said I would post two of the most vital words you need to know about producing massive profits for your business.

As with most things in life, it isn’t the words themselves of course that make the difference. It is the understanding of them, then the interpretation in respect of your business, and lastly the implementation.

“So big deal what are these oh so special words?”

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It’s interesting when someone close to you dies, it makes you take stock of your own life doesn’t it?

It happened to me last year when my father, thankfully very peacefully, slid off to another place.

Just today it happened again, sadly.

My best friend Tony (Big T) expired suddenly and quickly.

After the shock and the sense of loss and grief, you think of all the good things about the person concerned, and what they meant to you, when they were alive and kicking.

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Okay let’s get clear, this is THE PATH, yes it is. For any business to succeed absolutely and positively this is the pathway to success.

Second, success when you do what I am just about to outline, will - when you look back on it - be as if it felt like it was instant. Hence why I put in the “almost” proviso here.

So what’s pythons got to do with it!

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Looking back is not a good habit to cultivate but we can all learn from our mistakes. The same thing with past glories, they are just that - past. Again, we can learn from these because they show us what is possible.

I’ve not given it much thought to it but a recent old school reunion brought it back to mind. My parents sent me off to boarding school at the ripe old age of eleven. I surprised myself to discover being quite good at chess. We used to play in our dormitories before ‘lights out’ when, like all good obedient school children we were supposed to be in bed. Of course that rarely was the case but that’s another story.

At this reunion I remembered one term winning a series of all those who could play the game. They numbered twelve in the year and I won all these contests, save the very last one, where I was taken to a draw. Unfortunately for me all these games were unofficial, as there was no chess club at the school at that time, and so there was no prize at the end of this reign.

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