Christopher Doran - www.christopherdoran.co.uk

We’ve all heard the phrase ‘If it ain’t broke don’t fix it.’ It is true in business as well. Often we think things are doing okay for a while and then all of a sudden we get a new inspiring thought. Be careful of this though because it may result in you wanting to change something working already very well for you.

It is very important to look at what is going on in the marketplace and adjust your offering to meet new demand. That is a good thing. However, if a marketing campaign is already working well that may not be such a good thing to change. If you do, you may just be killing off the goose that lays your golden egg.

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It’s interesting when someone close to you dies, it makes you take stock of your own life doesn’t it?

It happened to me last year when my father, thankfully very peacefully, slid off to another place.

Just today it happened again, sadly.

My best friend Tony (Big T) expired suddenly and quickly.

After the shock and the sense of loss and grief, you think of all the good things about the person concerned, and what they meant to you, when they were alive and kicking.

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Okay let’s get clear, this is THE PATH, yes it is. For any business to succeed absolutely and positively this is the pathway to success.

Second, success when you do what I am just about to outline, will - when you look back on it - be as if it felt like it was instant. Hence why I put in the “almost” proviso here.

So what’s pythons got to do with it!

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One very important aspect of marketing most often neglected or even ignored by businesses is what makes them stand out from the competition.

Businesses rarely stop and think on this most important aspect of conducting their marketing efforts. Why is this?

The most obvious reason is they are too busy working in their operation to sit up and take note of what is going on around them. They are making money, they are making sales and looking after their customers, but they sometimes don’t have a clue about how they are able to be in business over the fact that customers are buying things off them.

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