Christopher Doran - www.christopherdoran.co.uk

Here are some books I hope you will help you:

Advertising, Direct Mail & Copy Writing
* Your Fortune In Mail Order Selling - Hubert K Simon
A classic but ever valuable look into the hidden world of mail order.
* Magic Words - Ted Nicholas
A fantastic book lightly but tightly covering the full importance of words in direct response marketing
* The First Hundred Million - E Haldeman Julius
The inside story of testing copy for increasing results.
* Masters Of Advertising Copy - J George Frederick
A great collection of articles from some of the earliest and greatest advertisers and copywriters.
* Out Of The Rat Race And Into The Chips - Hubert K Simon
A older classic version of employee frustration to very comfortable living standards via direct marketing.
* The Lazy Man’s Way To Riches - Joe Karbo
A classic tale of desperate straits to millionaire freedom through what is still today one of the best ways of achieving it.

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